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Beyond the ordinary

The Red Bulletin delivers stories about people who achieve extraordinary things, move beyond the norm, test out their boundaries, and passionately seek adventure, breaking new ground as they go. A magazine about the world of Red Bull and its many playgrounds.

Young, urban, and multifaceted

Young, urban, and multifaceted

The Red Bulletin is the monthly magazine with the largest young, urban target group in Austria, offering unique advertising opportunities off the beaten path via Red Bull's online platforms. Stories from the areas of sport, adventure, culture, music, nightlife, innovation, fitness, and lifestyle are representative of the magazine's wide range of content. 

The magazine for a better future

The magazine for a better future

The Red Bulletin INNOVATOR tells stories of innovative people and promising ideas. A magazine full of inspiration and optimism, for future builders and young entrepreneurs, telling stories of start-ups, pioneers and ingenious inventions. With its on-target distribution concept, the magazine reaches a young, critically thinking, technology- and finance-savvy target group. With a total print run of 373,700 copies (AT: 58,000, DE: 60,000, CH: 255,700), The Red Bulletin INNOVATOR is one of the highest-circulation magazines in the German-speaking region.

The world of theredbulletin.com

The world of theredbulletin.com

Discover the online world of The Red Bulletin und The Red Bulletin INNOVATOR. The Red Bull YouTube channel as well as our Facebook and Instagram channels offer our active target group the best action, sports and entertainment clips. redbull.com offers individual advertising solutions.

Listening beyond the ordinary

Listening beyond the ordinary

The Red Bulletin magazine encourages readers to immerse themselves in a world beyond the ordinary, off the beaten path. This cocktail mix of action and inspiration is also available to listen to in three formats: "Mein erstes Mal" (inspiring interviews), "Hörstoff" (adventurous reporting) and "Boulevard der Helden" (star author Michael Köhlmeier's podcast column). The podcast "INNOVATOR Sessions" and "Die Biochacking-Praxis", the podcast that helps us live healthier, better, and longer, round off the exceptional podcast portfolio.

The Red Bulletin Heroes Edition

The Red Bulletin Heroes Edition

What has Max learned from his father, ex-racing driver Jos Verstappen? What did his mother Sophie Kumpen, a racing super talent herself, pass on to him? What did Oracle Red Bull Racing mastermind Dr Helmut Marko recognize in this young hothead? How does fitness coach Bradley Scanes get Max Verstappen in top form? What does race engineer Gianpiero Lambiase whisper in his ear during a Grand Prix? What does Max love most about his new home Monaco? "The Red Bulletin Heroes Edition | MAX VERSTAPPEN" answers all this and more on 124 pages of exciting stories, fascinating photography and an extraordinary layout. 

    Figures, data and facts

    • Reach (%)

      7,6

    • Print run

      441390

    • Exclusive readers

      84000

    • User

      209000

    • Sessions

      266000

    • Page impressions

      421000

    • Youtube subscriptions

      10300000

    • Facebook fans

      48000000

    The Red Bulletin price list 2022

    Latest update: 10. August 2022

    All price lists

    Latest update: 10. August 2022

    The Red Bulletin publishing calendar

    • October 2022

      • 11.10. Publication
        The Red Bulletin AT 11/22
        Topic: Watches
        Deadline
        13.09. (Ads)
        01.09. (Advertorials)
      • 11.10. Publication
        The Red Bulletin UK 11/22
        Deadline
        08.09. (Ads)
        01.09. (Advertorials)
      • 11.10. Publication
        The Red Bulletin US 11/22
        Deadline
        08.09. (Ads)
        01.09. (Advertorials)
      • 20.10. Publication
        The Red Bulletin FR 11/22
        Deadline
        08.09. (Ads)
        01.09. (Advertorials)
      • 09.10. Publication
        The Red Bulletin CH 11/22
        Deadline
        08.09. (Ads)
        01.09. (Advertorials)
      • 11.10. Publication
        The Red Bulletin DE 11/22
        Deadline
        08.09. (Ads)
        01.09. (Advertorials)
      • 11.10. Publication
        The Red Bulletin US 12/22
        Deadline
        08.09. (Ads)
        01.09. (Advertorials)
    • November 2022

      • 08.11. Publication
        The Red Bulletin AT 12/22
        Topic: Freeriden & Winter Tourismus
        Deadline
        11.10. (Ads)
        29.09. (Advertorials)
      • 08.11. Publication
        The Red Bulletin UK 12/22
        Deadline
        06.10. (Ads)
        30.09. (Advertorials)
      • 24.11. Publication
        The Red Bulletin FR 12/22
        Deadline
        06.10. (Ads)
        29.09. (Advertorials)
      • 06.11. Publication
        The Red Bulletin CH 12/22
        Deadline
        06.10. (Ads)
        29.09. (Advertorials)
      • 08.11. Publication
        The Red Bulletin DE 12/22
        Deadline
        06.10. (Ads)
        29.09. (Advertorials)
      • 08.11. Publication
        The Red Bulletin AT 12/22
        Deadline
        12.10. (Ads)
        05.10. (Advertorials)
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