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Beyond the ordinary

The Red Bulletin delivers stories about people who achieve extraordinary things, move beyond the norm, test out their boundaries, and passionately seek adventure, breaking new ground as they go. A magazine about the world of Red Bull and its many playgrounds.

Young, urban, and multifaceted

Young, urban, and multifaceted

The Red Bulletin is the monthly magazine with the largest young, urban target group in Austria, offering unique advertising opportunities off the beaten path via Red Bull's online platforms. Stories from the areas of sport, adventure, culture, music, nightlife, innovation, fitness, and lifestyle are representative of the magazine's wide range of content. 

Listening beyond the ordinary

Listening beyond the ordinary

The Red Bulletin magazine encourages readers to immerse themselves in a world beyond the ordinary, off the beaten path. This cocktail mix of action and inspiration is also available to listen to in three formats: "Mein erstes Mal" (inspiring interviews), "Hörstoff" (adventurous reporting) and "Boulevard der Helden" (star author Michael Köhlmeier's podcast column). The podcast "INNOVATOR Sessions" and "Die Biochacking-Praxis", the podcast that helps us live healthier, better, and longer, round off the exceptional podcast portfolio.

The world of theredbulletin.com

The world of theredbulletin.com

Discover the online world of The Red Bulletin und The Red Bulletin INNOVATOR. The Red Bull YouTube channel as well as our Facebook and Instagram channels offer our active target group the best action, sports and entertainment clips. redbull.com offers individual advertising solutions.

The Red Bulletin Heroes Edition

The Red Bulletin Heroes Edition

What has Max learned from his father, ex-racing driver Jos Verstappen? What did his mother Sophie Kumpen, a racing super talent herself, pass on to him? What did Oracle Red Bull Racing mastermind Dr Helmut Marko recognize in this young hothead? How does fitness coach Bradley Scanes get Max Verstappen in top form? What does race engineer Gianpiero Lambiase whisper in his ear during a Grand Prix? What does Max love most about his new home Monaco? "The Red Bulletin Heroes Edition | MAX VERSTAPPEN" answers all this and more on 124 pages of exciting stories, fascinating photography and an extraordinary layout. 

The magazine for a better future

The magazine for a better future

The Red Bulletin INNOVATOR tells stories of innovative people and promising ideas. A magazine full of inspiration and optimism, for future builders and young entrepreneurs, telling stories of start-ups, pioneers and ingenious inventions. With its on-target distribution concept, the magazine reaches a young, critically thinking, technology- and finance-savvy target group. With a total print run of 300,000 copies (AT: 58,000 and CH: 235,150), The Red Bulletin INNOVATOR is one of the highest-circulation magazines in the German-speaking region.

    Figures, data and facts

    • Reach (MA in %)

      Reach (MA in %)

      7,0

    • Exclusive readers (MA)

      Exclusive readers (MA)

      86.000

    • Print run (ÖAK)

      Print run (ÖAK)

      344821

    • Sessions (GA, mthly Ø 2022)

      Sessions (GA, mthly Ø 2022)

      182000

    • User (GA, mthly Ø 2022)

      User (GA, mthly Ø 2022)

      133000

    • Page Impressions (GA, mthly Ø 2022)

      Page Impressions (GA, mthly Ø 2022)

      334000

    • Youtube Abos (million)

      Youtube Abos (million)

      11

    • Facebook Fans (million)

      Facebook Fans (million)

      49

    The Red Bulletin price list 2023

    Latest update: December 19th 2022

    All price lists

    Latest update: December 19th 2022

    The Red Bulletin publishing calendar

    • June 2023

      • 11.06. Publication
        The Red Bulletin CH 03/23
        Deadline
        12.05. (Ads)
        05.05. (Advertorials)
      • 13.06. Publication
        The Red Bulletin DE 03/23
        Topic: Sales Special: Outdoor/Camping/Bike / Editorial Focus: Music
        Deadline
        12.05. (Ads)
        05.05. (Advertorials)
      • 13.06. Publication
        The Red Bulletin UK 07/23
        Deadline
        17.05. (Ads)
        10.05. (Advertorials)
      • 13.06. Publication
        The Red Bulletin AT 07/23
        Deadline
        10.05. (Ads)
        03.05. (Advertorials)
      • 22.06. Publication
        The Red Bulletin FR 07/23
        Deadline
        17.05. (Ads)
        10.05. (Advertorials)

    • July 2023

      • 11.07. Publication
        The Red Bulletin UK 08/23
        Deadline
        07.06. (Ads)
        31.05. (Advertorials)
      • 11.07. Publication
        The Red Bulletin AT 08/23
        Deadline
        07.06. (Ads)
        31.05. (Advertorials)
      • 18.07. Publication
        The Red Bulletin US 08+09/23
        Deadline
        07.06. (Ads)
        31.05. (Advertorials)
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